![types of planogram types of planogram](https://image.shutterstock.com/image-illustration/coffee-shelf-packagings-3d-illustration-260nw-1849230235.jpg)
The goals are to show customers why they need a particular product, how to use it, and how several products can be used together. Retail space is expensive, so cannot be wasted on unappealing and ineffective product displays. It focuses on enhancing the aesthetic appeal of a product or store to attract customers and increase sales. Visual merchandising is more about grabbing shoppers’ attention. Retail stores look and feel the way they do by design. It’s the reason why products that are likely to sell better are placed at eye level, because ‘eye level is buy level’, and it’s also the reason why essentials such as bread and milk are often placed as far away from the entrance as possible, so that there is more potential for customers to pick up other products on their way through the store. For product displays to be effective, they must look enticing to customers, but underneath the outward appearance lies untold planning and analysis. Merchandising is that rare blend of both. We often think of art and science as polar opposites. Only once this is done can the products be placed where they belong. This means placing the shelf edge labels on the shelves in accordance with the planogram. Once the shelves are at the correct height, merchandisers must complete the ‘profiling’ step. Planograms show how a display must look, as well as other important information that includes the number of shelves required for each bay, the distance needed between shelves to ensure the products fit, and how many facings each product requires. A merchandising team follows a planogram (a visual representation of a store’s aisles, displays, and point-of-sale). Stores don’t place products on shelves at random and hope for the best.
![types of planogram types of planogram](https://www.smartdraw.com/weight-loss/examples/main-types-of-fats.png)
Successful retail merchandising requires planning, implementation, management, and analysis. The main purpose is to enhance the customer experience by making products easy to locate and buy. It is a design strategy that involves placing merchandise in a neat and organised manner to make it easy for the customer to shop. The term includes both the execution (shelving items and installing displays) and strategy, which includes product selection, product placement, display design, and other techniques. Retail merchandising is the way that retailers make their merchandise available in stores. In this article, we explore the key types of merchandising techniques that enable retailers to influence customer intent and reach their sales goals. It is in fact an umbrella term that comprises various types of merchandising. However, there isn’t just one way to merchandise. Also, eye-catching point-of-sale (POS) materials are essential as they enhance the presentation of product displays, while providing customers with important information such as price. They must be available in the right place at the right time. It is the technique of displaying products to customers in an attractive way, with the aim of persuading them to make a purchase.Ī retail store’s products must be displayed with proper planning as the timing, location, quantity, and price matter.
![types of planogram types of planogram](https://image.slidesharecdn.com/planogram-210621074848/95/planogram-in-retail-sector-4-638.jpg)
Merchandising is a powerful way to create a memorable shopping experience and drive product sales.